Founder Josh Franklin’s educational journey came with challenges, like those faced by many children. Struggling with concentration and consistency, his ADHD diagnosis helped some teachers better understand his needs. However, like many neurodiverse children, he often found traditional classroom settings difficult, as they weren’t always designed to support different ways of learning.

A turning point came when Josh discovered a passion for music, thanks to a teacher who took a different approach. Instead of relying on sheet music, they introduced him to simple chords that allowed him to accompany his singing. For the first time, he experienced a way of learning that truly worked for him—one that was hands-on, intuitive and expressive. This defining moment transformed Josh’s school life; he began performing in concerts and school productions, growing in confidence, and thriving in ways no one had expected.

Josh went on to study music at university before working on recording projects for TV. While teaching on the side, he discovered a true passion—not just for music, but for inspiring and engaging children in a way that made learning enjoyable and accessible. Seeing how music could unlock confidence and creativity in young people, he recognised the need for a fresh approach to music education. At 24, he founded iRock School of Music from his family home. With the support of his business-minded father, John Franklin, what started in a garden shed has grown into a programme that now brings the joy of music to tens of thousands of children every single week.